Uncaged is for the pet owner trying to make their lives a little more unique by connecting them with unusual, exotic pets and all their quirks, as well as resources to help them provide proper care for their new family members. I was inspired to create Uncaged by my own experiences owning exotic pets and the research that is required in order to provide specific, proper care for these animals. I wanted Uncaged to be funny, yet educational, and so created copywriting with “punny” headlines and unique facts about showcased animals. In order to reference the unique nature of exotic pets, I created a hand-lettered dynamic logo where custom illustrations of different exotic pets would serve as letterforms.